How To Run Exceptional Specialty Coffee Shops: A Story of MAME Coffee in Switzerland

Learn how award-winning baristas Emi Fukahori and Mathieu Theis run their specialty coffee shops and grow the roasting business, MAME, in Switzerland.

This video was made possible thanks to MILBOK, Double Milk – the first commercially available competition milk.

Chapters of MAME Coffee video story:

1. Why we opened MAME in Zurich? [00:33]
2. A definition of specialty coffee by Emi Fukahori [01:12]
3. Starting to build the MAME barista team! [02:02]
4. Efficient Coffee Bar Workflow (inspired by barista competitions) [02:44]
5. Starting to roast coffee (MAME roastery tour in Zurich) [05:09]
6. MAME Coffee Flavour Wheel Explained [06:28]
7. Exceptional Coffee Menu at MAME (feat. MILBOK) [07:38]
8. Growing the specialty coffee business (2023 expansion!) [09:59]
9. MAME Bahnhof visit with Emi Fukahori [10:35]
10. Lessons from running specialty coffee shops and roastery in Switzerland [12:20]

The post How To Run Exceptional Specialty Coffee Shops: A Story of MAME Coffee in Switzerland appeared first on European Coffee Trip.